Travel Portland: Keep Paris Weird

Assignment: Design brochure for Travel Portland, Portland's tourism board, to distribute at a Paris convention
Objective: Create a brochure to incite interest in traveling to Portland and provide information on unique Portland events for distribution at the Paris-based La Gaite Lyrique music and art center who was hosting a "Keep Portland Weird" 10-day event in Paris, France.
Description: What's weird about Portland? The fact that Paris hosts a week-long Keep Portland Weird event! Travel Portland enlisted our creative services to design a piece that would create conversation and elicit interest in learning more about Portland, Oregon. Our design team paid homage to iconic Portland elements: tall bikes, hipster mustaches and general quirkiness. The brochure included die-cut pop-up mustaches. It was a hit at the convention with Parisians sporting their Portland-esque lip adornments throughout the event.