Assignment: Develop marketing language and creative to launch product innovation
Objective: unveil breakthrough running technology
Description: Sockeye was tasked with creating the language and messaging around adidas' new shoe cushioning, Energy Boost. We also created and produced the "bouncing ball" television commercial that was translated into 16 languages and aired in 26 countries. The commercial itself garnered 4 million views on YouTube and the "tech video" which described the product benefits also hit one million views in less than 60 days.The product was "picked up" by all 18 of 18 geographic global markets and the initial product run was sold out in the first 30 days. Yeah!